French luxury conglomerate LVMH has announced plans to open a new a global research center dedicated to sustainable and digital luxury on the plateau of Saclay, a suburb south west of Paris best known for nuclear research.
Expected to open in “in 2024/2025,” according to a LVMH release Thursday, the group expects it will “eventually bring together 300 employees and researchers who will work on luxury goods and the protection of the planet.”
The long-term goal is for LVMH “to establish itself at the heart of a particularly rich and dynamic research ecosystem.”
Who are the worst offenders?
Two high-street brands came out on top as the most egregious offenders when it came to flouting guidelines.
- H&M – 96% claims flouting UK Competition and Markets Authority’s guidelines.
- ASOS – 89% false claims
The report also found that these four brands are the most addicted to fossil fuel-based fibres.
- Boohoo – 85% of items contain synthetic fibres
- Walmart – 80%
- UNIQLO – 79%
- Forever 21 – 78%
Of those mentioned, no brand has thus far made a commitment to end the use of fossil-fuel based fibres.