Is it possible that the fashion designers and workers use the internet platform to sell their fashion pieces on line directly?
With this question in mind, I started to do some research to see if there were similar platforms out there.
I found a website named Etsy, Inc, which is an American e-commerce company focused on handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home decor and furniture, toys, art, as well as craft supplies and tools. All vintage items must be at least 20 years old. The site follows in the tradition of open craft fairs, giving sellers personal storefronts where they list their goods for a fee of US$0.20 per item. (Wikipedia,2021)
I bought 1 small bag charm on Etsy for a test. The
As a buyer, I made the following observations：
- The communication between seller and customer is very convenient. By purchasing a key chain, my shopping experience is perfect, even more convenient than on Amazon, and I can tell the store owner my color requirements directly.
- It completely eliminates a lot of intermediate expenses in the fashion industry, such as advertising, store and personnel expenses. The cost of buying such a similar key chain, in the fast fashion shop, sells for £20, and the maker can only earn £0.2( according to my previous research). But in this website, it cost me £6.5. the seller have to pay for the website £0.15 per item, £2 for delivery. Excluding material costs, She can earn about £4.