I have a fruitful conversation with Adora Wang (Amazon’s head of European books), who is full of experience in business and E-commerce platform.
merchandise – platform – customers
My project is mainly about to help the factory fashion workers to improve their wages.
The target customer group is the one who loves ethical fashion pieces.
After my research during the past 2 months. In theory, it seems possible to build a platform for buying and selling, but in fact, there will be lots of questions waiting to be solved. As Adora questioned me, what is the merchandise about? I said that the garment workers can make their own clothes and put them to sell on the platform. She continue to ask me: How do you know they’re capable of making a complete garment？People who work in garment factories work on assembly lines, they can only do one step of garment production. where do they buy fabric? How can you guarantee that they will use a new platform when they only know making garment.
These are all very good questions. I have to rethink my project research problems and research direction. A real network sales platform can not just talk.