I’m so delighted to met Alexa Paoavasileiou founder of @Designblender.co to the @ retureltd. in her 1 week ground floor show room in Selfridges.
During the chatting, I learned about their business model,
1.Choose a desinger. They have plenty of designers for customers to choose on line.(https://bespoke.reture.net/#/designers)
2.Request to upcycle
3.Designer conculation
4. Send garment
5. Desinger refashions
6. Send payment
7. Receive Garment
It is a brilliant idea for upgrading an old piece of garment in one’s wardrobe, I believe more and more customers will be interested in this refashion way.I t’s a great way to make people engage more closely with their clothes, not just wear once and throw to the environment.
The only thing I concern is the scale is difficult to become huge. Because this is more belongs to one – on – one senior ready-to-wear transformation service. And the price is not affordable for the general public.
This business model is more suitable for niche groups and it is indeed a very tasteful way to wear old clothes in a new way.