- Define the problem you’re going to solve.
The work conditions and financial reward for fashion workers (people), especially those in the third world, are poor.
Fashion brand owners shifted their responsibilities in sustainability to outsourced garment suppliers.
The difficulties in tracing the origin of materials for garment production, resulting in the difficulties in verifying the sustainability of raw materials.
The sale of garments has increasingly been controlled by importers, thereby blocking the entrance of small but creative products.
Fashion design uses variety of colours and materials, increasing the need for chemical dyes and artificial (petroleum based) textile.
Overall, making bigger profit by reducing unit garment cost may be the reasons for high volume fast fashion, increased new collection (up to 30+ per year!), use of petroleum-based textile as well as wastage.
Disposal of used clothing pose a huge problem in urban waste management.
The garment industry is a linear instead of a circular economy.
2. Define the customers for which the problem will be solved for. …
a. The work conditions and financial reward for fashion workers (people), especially those in the third world, are poor. (Factory/ brand owners, government, NGO)
b. Fashion brand owners shifted their responsibilities in sustainability to outsourced garment suppliers. (Factory/ brand owners, Governments)
c. The difficulties in tracing the origin of materials for garment production, resulting in the difficulties in verifying the sustainability of raw materials. (Factory/ Brand owners, Government)
d. The sale of garments has increasingly been controlled by importers, thereby blocking the entrance of small but creative products. (Importers, Brand owners, Innovators)
e. Fashion design uses variety of colours and materials, increasing the need for chemical dyes and artificial (petroleum based) textile. (Fashion designers, Fabric makers)
f. Disposal of used clothing pose a huge problem in urban waste management. (Consumer)
3. Define the key customer and the key problem.
Key problem: Consumer don’t care
Key customer: Consumer, brand owner, factory, government?
How might we get brand owners to enforce their sustainability requirements upstream to cover their outsource producers and downstream to cover their logistics providers?
How might we increase consumer awareness of sustainability fashion?
How might we get consumers to understand how sustainable their fashion is at the time of buying?
How might we get consumers to understand how much damage they make to sustainability when they throw used garments with other rubbish?
How might we get consumers to buy more sustainable fashion and less of others?
How might we get consumers to buy only sustainably fashion?
4. Define a set of possible solutions. …
Set up an eco-system for the consumer, brand owner, factory, who are care about sustainable fashion.
Consumer push: Education (Game, YouTube Channel, Advertisement), Labelling,
Start a sustainable fashion vending platform. Only accredited products can be sold
Platform:
5. Define a set of possible monetization strategies for that solution.
Buy- sell (B2C, B2B,C2B2C, P2P,)
Rent
Exchange
Donate