I used LinkedIn and website to find experts who are working in Blue Jeans related company
1.Lin William is a senior Development Manager at Levi’s
2.Orla Mckeon is the head of operations in LVMH
3.Jo Mourant is the Senior Sustainability Partner at ASOS
4.De’Mim is an Istanbul based Fashion Manufacturer, works on denim and non-denim apparels … I have no direct contact, but I send an email to their company.
5.Kalkidan Legesse, Founder at Shwap, a sustainable/ ethical fashion shop in the UK, Winner of Independent shop ( sanchosshop.com).
6.Denim History is established by Mohsin Sajid, a British Fashion Designer and graduate of Westminster University (2002), is a highly accomplished denim specialist, denim lecturer, acclaimed pattern cutter and ergonomic tailor. He has worked for some of the best denim and apparel companies in the global industry for the last 20 years.
7.Reformation is a sustainable fashion brand which is very popular these years, they also sell blue jeans, that’s the reason why I choose them as an interviewee.
8. Emily Plummer is the Senior Director UK & Europe, Women’s & Men’s at FRAME( a famous Jeans company)
9. Amanda Ng is a Senior Denim & Casual Designer with over nine years’ experience.
10. Matchesfashion is a shopping website, I have called their London office twice, but no one pick up the phone, maybe most of the people are still work from home.
My question for the above stake holders is as below,
Q1. Does your company have any excess, off season or unsalable jeans stock? On average how many pairs are there per year? How does your company deal with them?
Q2. Will your company consider joining any London – or UK- based platform to reuse and recycle jeans? What opportunities and obstacles do you foresee for such a platform?
If anyone get back to me, it will easy to help me to understand what are the opinions from the companies about their blue jeans excess stocks. I hope I can have 1 or two feedback to help me to analyse.
Kalkidan’s answer:
The results shows that almost all the big/ famous fashion groups or companies, they do not care about the blue jeans recycle things. Or maybe they can not communicate their ideas with school students.
On the contrary, some small businesses，they are happy with exchange ideas with students. And they’re very aggressive in getting rid of inventory.