- What problem are we trying to solve?
A. We wish to solve the problem of fashion workers being exploited (child labour, forced
labour, underpaid, overwork in sometimes undesirable conditions). We also wish to reduce
the wastage in raw material and used products especially in the light of the growth of fast
fashion, hence helping the environment. Per tonne of cotton use up xxx tonnes of water, xxx
tonnes of chemical fertilizers and herbicides and emits XXX tonnes of carbon. Per tonne of
synthetic fabric use up xxx tonnes of crude oil, and emits xxx tonnes of carbon. The
processes would use up xxx amount of energy as well.
B. Help the people who make the fashion financially, and give them due recognition they do.
Help customers who have the conscientiousness to ethical fashion to buy the right products.
Help the environment by improving the circulation of second hand fashion and promote the
use of sustainable supply chain.
Ethical Fashion
Q: Why ethical fashion?
A: it is unfair to have most of the profit goes to brand owners, while designers and labourers get
a small share. It is also unethical to use child and forced labour.
Q: Why is it unfair?
A: This is against universal value?
Q. Why do you care about universal value for this class of people?
A. it is the right thing to do
Q. What is ethical fashion?
A. People: fachion pieces that give a fair return to all the people involve. Use of sustainable
material, sustainable supply chain, return/recycle after use or sell as second hand.
Can be branded or non-branded; or from individual designers
Q. Why would people buy the concept?
A. Good design, competitive prices, conscientiousness to people and the environment
Q. How to motivate people to buy ethical fashion?
A. Create a business model that make buying of ethical fashion easy; make selling second hand
garments easy; and contribute to creating more ethical fashion.
Business model alternatives
- Buy – Sell
a. Buy from vendors, sell to customers
a. Hold products by start-up
b. Stop ship
b. Buy sell with customers - Exchange – in an exchange model, sellers would gain points by sending saleable products
and buy products with points. Points can be purchased too. - Research
Customers – what is the customer profile?
Competition – who else are doing this? Should we work with them or start our own?
Promotion – how to build the brand? - KOL
- Web advertising
- Other advertising
- PR and other news
Location
Selling – UK… Europe?
Buying – China? India?
Technology
What technology to use? Help buyers select products? How?
Partnership?
Funding?
Who else to run this?
Delivery and return management?
Who runs the logistics? Outsource? Own team?