I have learned from the shop owner Sam that businesses often start with a small idea,With the development of business constantly adjust the development strategy, to meet the needs of the market, it is easier to have better sales.
Hi Melody,
Thanks again for considering my business for an interview.
SC Knitswww.scknits.co.uk Instagram @SC_Knits
1. When did you start your online shop?
I started SC Knits Etsy shop a few years ago, but have been more focused with improving listings within the last year.
2. Why do you open your shop in Etsy? (Your original purpose?)
Originally it was to test products and sell to the public for the first time. To see what other makers were selling and to get some experience on an online platform. I found Etsy to be the most well known and popular at the time, so chose to open a shop with then.
3. Have you opened on other platforms? If so, which ones?
I am part of the Bristol Pop-Up online shop https://bristolpopupshop.co.uk and have had a small selection of earrings for sale on Depop. SC Knits will be opening a Folksy shop very soon.
4. How do you promote your business? Ever thought about going big?
For promotion, I use social media such as Instagram (@SC_Knits), Facebook and have a website. Next year, I have big plans for SC Knits, where I will be launching some kits and begin teaching workshops in knitting and dyeing techniques.
5. What are the strengths and weaknesses of the platform (Etsy) and what do you think it could be improved?
Etsy has definitely grown in popularity over the past year with the introduction of advertising over various platforms. SC Knits has recently received a lot more orders overseas, so I feel Etsy can be a great tool to reach international customers. The main downside to the site for me, is that all the added fees can be expensive.
6. What advice do you have for ethical fashion maker who wants to set up shop on a platform?
Research is key! Do your research and explore the market and competitors, as it’s important to see where you sit within your peers. Make sure your price points aren’t too low to cover costs, even when starting out.
Hope these answers are okay? I would love to read your finished piece too if possible.
Many thanks,
Sam
SC Knits